Why Amazon Rules

Amazon Web Services may be the biggest online retailer in the world, but its e-storefront didn't do so well in an independent study of top e-commerce sites in the books, music and games (BMG) category in 2007. In some aspects, it still doesn't compare favorably with other best-of-the-best sites today.

Indeed, in 2007, barnesandnoble.com led the sector in terms of reliability, which is measured by the site's performance along such key factors as high-speed response, response time consistency, geographic uniformity, and load handling. The site also ranked first in availability at 99.6 per cent during peak periods.

But as of September this year, it is borders.com that logging the best performance in terms of speed and responsiveness, followed by abebooks.com and overtstock.com. Amazon comes in fourth, with barnesandnoble.com now coming in a poor sixth.

But even while amazon.com is now ranking the highest in terms of success rate, with no outages, in the BMG sector (it was No.3 in August), its position among the study's top Business 40 sites is at 21st for speed and 20th for reliability.

It's google.com that rules the major players, clocking the best speed in response time among 14 sites that had tied for first place in reliability with 100 per cent execution success rates. Facebook trailed google.com in terms of speed but came in 19th in terms of reliability.

However, the study's qualitative analysis placed amazon.com at the top of the BMG sector, outperforming other sites along the study's brand impact and customer satisfaction indices. Beyond speed and reliability, these indices determined a site's ability to satisfy customers, drive acquisition (a.k.a. get them to buy), and support the company's brand.

This is where the rubber meets the road. Visual appeal, price satisfaction, and the responsiveness of the purchase process were found to be the top factors that drove conversion rates (a.k.a. getting them to buy). Both visual appeal and price satisfaction also determined brand impact and return use (a.k.a. getting them to come back again and again).

The study was conducted by Keynote Systems, a leader in internet and mobile cloud monitoring, headquartered in San Mateo, California. Its avowed mission is to assist its some 3,000 corporate clients into becoming the 'best of the best' by helping them enhance e-commerce site performance and mobile communications quality.

In giving Amazon the highest overall ranking in the BMG sector, Keynote said, "amazon.com leads the way for site excellence in customer experience."

Amazon Web Services posted $24.51 billion in revenues in 2010.

Wet Carpets Have to be Chemically Treated to Eliminate Mold

When you try to treat a carpet at home you will most likely think that everything is really easy. The problem is that you have a big chance of making a very common mistake. Any mold removal Atlanta firm will tell you that there is a need to have the carpet wet when you are treating it chemically. This is something that is crucial if you want to be sure that mold is prevented.

We can say that mold prevention is crucial when drying a carpet after any water incident. This is because of the fact that mold is basically a fungus that releases airborne spores. These spores will find moisture and then grow. The next process is a release of new spores and this can go on forever. We cannot see airborne mold till it multiplies. In addition, the spores can be inhaled and this is going to be really dangerous for both people and animals.

Toxic mold is black in most cases and it produces mycotoxins. They are going to be really dangerous even for those that are in the best health possible. If you are suffering from asthma or a respiratory problem then you will be in trouble. We recommend that you take this fact seriously and that you pay close attention to how long the carpet will stay wet. When the carpet remains wet there is a lot of damage that keeps happening and mold will multiply. As soon as you get the carpet wet you should try to get it dry as fast as possible or you will quickly end up with a carpet that cannot be used anymore.

The only real way of getting rid of mold is to hurry. In the event that you do not have what is needed, you should contact some professionals.